Ube Ice Cream: The star ingredient is ube (pronounced OO-BAE), a purple yam that can be mashed or pureed and incorporated into sweet treats. Think ube ice cream, pudding, frosting, doughnuts, even pop tarts.
If we placed a bowl of new, purple Trader Joe’s Ube Ice Cream in front of you, what flavor would you guess it is? Grape? Maybe blackberry? If you were to guess “Yam,” you’d be right!
Some might be surprised, but those familiar with Ube [OO-beh]—the name purple yams are known by in the Philippines—know that it’s a very popular flavor in jams, cakes, candies…and ice cream! It’s sweet & nutty-tasting, with hints of an almost coconut-like flavor; some liken it to a cross between vanilla & pistachio. We use real ube purée, and you can rest easy knowing that its purple hue is from naturally derived ingredients, like grape extract & beet juice.
Do you know what else is naturally derived? The pure joy you’ll experience as you devour your first scoop. We’re selling pints of this limited-edition indulgence for $2.99 each.